We’re happy to let you know that we’ve been awarded the ‘Startup Of The Year’ at the Outlook Social Media Awards 2016! The award was launched by ‘Outlook’ and is the first initiative of its kind by a mainstream media organisation to honour the stars of the social media world. OSM Awards acknowledge stellar work by individuals, brands and corporations across categories.
The criteria for selection was based on data that was analysed to identify people/organisations in the social media space who have made powerful impact using their social media presence. The data was made available for public voting which had a 60% weightage, jury voting which had a 20% weightage and the Outlook editorial votes which had a 20% weightage.
Swiggy was judged for its overall engagement – engagement rate on all social media platforms, including likes, comments, replies, shares, reposts; resonance in news – how frequently the nominees are mentioned in/by media including, their media interactions, interviews, creating news which is covered extensively by media; and online impact – overall impact of the nominees in the online space including, their search engine rankings, articles in news, positive/negative user opinions, media coverage.
Here’s a look at the article from Outlook – http://www.outlookindia.com/magazine/story/foodies-order-and-unite/297964
Thank you for loving us! We’re so thrilled and humbled to know that our work has been recognised by our customers.