Empowering Success: How Swiggy Enabled 1 Lakh Restaurants to Take Control of Their Discounting

April 8, 2024

In the realm of online platforms, offering discounts has always been a vital part of a restaurant’s growth strategy. And for restaurants to run their online businesses independently, it’s essential that they have complete control and independence while setting up and managing these discounts.

Enabling Autonomy: The Discount Self Serve Product

Understanding the critical need for restaurant partners to have more control and autonomy, Swiggy introduced the Discount Self Serve product. A revolutionary tool that equips partners with the ability to configure flexible discounts and track their performance at just the click of a button.

Key Benefits at a Glance

  1. Rapid Setup: Partners can configure discounts in under 5 minutes, leveraging festivals and special events while ensuring seamless discount continuity.
  2. User-Friendly Interface: The intuitive interface has aided over 68,000 small restaurants in setting up discounts independently.
  3. Customer Targeting: The product offers the ability to target preferred customer segments while providing full visibility into available discount options.
  4. Enhanced Control: The independence to initiate, track, and end discounts at partners’ convenience has boosted partner satisfaction tremendously.
  5. Performance Tracking: Partners can track their discount performance, gaining insights into what works best for them
  6. Guidance and Insights: The tool provides valuable tips and recommendations at every step, enabling better returns on discounting spending.

    Since its 2023 launch, this intuitive tool has empowered over 1 lakh partners to independently set up and manage discounts effortlessly. This milestone marks a significant stride towards partner control and efficiency in the digital restaurant landscape, underscoring Swiggy’s steadfast commitment to enhancing partner success in the online food market.

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