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Communications Team
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The Indian food services industry is projected to grow by 10-12% annually over the next seven years, according to the recent “How India Eats” study by Swiggy and Bain & Company. By 2030, the addressable market could expand to 450 million customers. This growth is driven by an expanding customer base, increased eating-out occasions, and...
In the ever-evolving landscape of food delivery services, Swiggy continues to innovate and adapt to meet the needs of its partners and customers alike. In its most recent endeavor, Swiggy has launched another initiative aimed at supporting its restaurant partners in a crucial area: staff recruitment.   Understanding the challenge  For restaurants, maintaining an efficient and skilled...
Imagine this: a mouthwatering lineup of dosas, idlis, and vadas, ready to whisk you away on a flavorful adventure through South India! The Swiggy Restaurant Awards 2024 have revealed the cream of the crop, showcasing the best of South Indian cuisine for food lovers everywhere.  Dosa, idli, and vada are the stars of South Indian...
In the competitive landscape of online food platforms, where countless restaurants vie for attention, getting noticed is crucial for success. To thrive, a restaurant must boost its visibility and grab customers’ interest. To empower restaurants to stand out and get discovered effortlessly, Swiggy created the Self Serve Ads platform, a user-friendly tool designed to boost...
Did you know that southern states of India order the most North Indian food on Swiggy, accounting for a whopping 30% of total orders? And here’s a fun fact: 75% of these orders are vegetarian! With a staggering 4.6 lakh North Indian orders on Swiggy everyday, it’s clear that the love for North Indian cuisine...
Burgers, the ultimate comfort food, have taken India by storm with a staggering 65 orders placed every minute. With over 4.5 lakh unique votes cast in the Swiggy Restaurant Awards burger category, it’s clear that this dish has captured the hearts of foodies nationwide. A total of 577 brands competed for the title of best...
Crunchy crusts, oozing cheese and a burst of flavours – welcome to India’s pizza craze! With 2.9 lakh votes cast in the pizza category alone, it’s evident that this Italian delight has captured the hearts (and stomachs) of customers across the country. Let’s dive in and uncover the top pizza picks from different corners of...
In the realm of online platforms, offering discounts has always been a vital part of a restaurant’s growth strategy. And for restaurants to run their online businesses independently, it’s essential that they have complete control and independence while setting up and managing these discounts. Enabling Autonomy: The Discount Self Serve Product Understanding the critical need...
Sticky Post
Picture this: a small local eatery in Mumbai suddenly sees a surge in orders, thanks to a single link shared on social media. Meanwhile, a nationwide coffee chain unlocks thousands of additional orders overnight through a similar strategy. What’s the secret behind their success? Swiggy’s Smart Links! What are Smart Links? It is a unique...

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