When Vibin Santhanadoss took over the account of the decades old restaurant Guest Hotel in Chennai, he knew the task ahead was not going to be as soft as, well, the idlis they serve. 

Soorya Sahu, Swiggy’s Account Manager, takes us through what went into helping a business with a great menu reach bigger heights

When a restaurant brand has a well-curated menu, great brand presence and a product that sells like, well hot pizza, it becomes difficult to take it to another level. But, for Swiggy’s Key Account manager Nikhil Naikpawar, this was just a project he was waiting for. 

Entrepreneurs provide solutions to problems, sometimes, problems that have plagued them for long. Take the case of Anuj Khurana and Avanti Hiremath, entrepreneurs who head a tech and design studio. For long they waited for healthy food options in Goa, but when they couldn’t find an answer, they decided to create the solution. Lo and...