In the competitive landscape of online food platforms, where countless restaurants vie for attention, getting noticed is crucial for success. To thrive, a restaurant must boost its visibility and grab customers’ interest. To empower restaurants to stand out and get discovered effortlessly, Swiggy created the Self Serve Ads platform, a user-friendly tool designed to boost...
Did you know that southern states of India order the most North Indian food on Swiggy, accounting for a whopping 30% of total orders? And here’s a fun fact: 75% of these orders are vegetarian! With a staggering 4.6 lakh North Indian orders on Swiggy everyday, it’s clear that the love for North Indian cuisine...
Burgers, the ultimate comfort food, have taken India by storm with a staggering 65 orders placed every minute. With over 4.5 lakh unique votes cast in the Swiggy Restaurant Awards burger category, it’s clear that this dish has captured the hearts of foodies nationwide. A total of 577 brands competed for the title of best...
Crunchy crusts, oozing cheese and a burst of flavours – welcome to India’s pizza craze! With 2.9 lakh votes cast in the pizza category alone, it’s evident that this Italian delight has captured the hearts (and stomachs) of customers across the country. Let’s dive in and uncover the top pizza picks from different corners of...
In the realm of online platforms, offering discounts has always been a vital part of a restaurant’s growth strategy. And for restaurants to run their online businesses independently, it’s essential that they have complete control and independence while setting up and managing these discounts. Enabling Autonomy: The Discount Self Serve Product Understanding the critical need...
Picture this: a small local eatery in Mumbai suddenly sees a surge in orders, thanks to a single link shared on social media. Meanwhile, a nationwide coffee chain unlocks thousands of additional orders overnight through a similar strategy. What’s the secret behind their success? Swiggy’s Smart Links! What are Smart Links? It is a unique...
