Deal paves the way for Swiggy’s entry into India’s massive retail market
with a technology-led distribution platform
LYNK will continue to operate as an independent business post the acquisition
Bangalore, July 13, 2023: Swiggy, India’s leading on-demand convenience platform, announced today that it has entered into a definitive agreement to acquire LYNK Logistics Limited. LYNK will continue to operate as an independent business post the acquisition led by Co-founder and CEO, Shekhar Bhende.
Founded in 2015 by Abinav Raja and Shekhar Bhende, LYNK is one of India’s largest tech-driven FMCG retail distribution companies. LYNK enables leading FMCG brands to grow their retail presence through its network of 100,000+ retail stores across the top 8 cities of India. The company has demonstrated strong performance, growing 2.5x year-on-year with improved profitability. LYNK leverages a proprietary, integrated technology platform to power the entire retail distribution value chain across warehousing, inventory management and logistics operations.
With this acquisition, Swiggy enters India’s food and grocery retail market, which is amongst the world’s largest and fastest growing, estimated to be > 570B$ in size and expected to grow at 8% year-on-year. LYNK works with leading FMCG brands as an authorized distributor, connecting them to retail stores and offering a one stop solution to achieve their sales and growth goals. Further, leveraging its proprietary technology stack, LYNK offers faster order to delivery turnaround and improved on-the-shelf availability through better fill rates to retail stores enabling them to increase sales and serve their customers better. Post acquisition, LYNK will leverage Swiggy’s strength in technology and logistics to rapidly scale their existing platform
“I am excited to have the LYNK team join Swiggy. LYNK is uniquely positioned in the retail distribution space with their brand-first, tech-led operating model and has demonstrated success with multiple FMCG brands. Our experience in supply chain and logistics gives Swiggy the unique opportunity to help LYNK scale up their offerings and empower retailers to serve their customers better, ” said Sriharsha Majety, CEO, Swiggy.
“Over the last few years, we have focused squarely on helping FMCG brands to meet their retail ambitions. Given our rapid growth, we believe we are uniquely placed to lead the digitization of retail distribution in India. With Swiggy, we now hope to further accelerate our growth and double down on the tremendous opportunity before us. We are deeply encouraged by our interactions with Swiggy; both companies have an innate builder bias and I look forward to working together,” said Shekhar Bhende, Co-founder, LYNK.
Avendus acted as the sole financial advisor to LYNK and its shareholders on this transaction.
About LYNK Logistics Limited
LYNK is building a full stack FMCG retail distribution platform. WIth its robust technology stack, LYNK is sharpening how brands go-to-market, building a distribution platform of the future. LYNK works with several iconic consumer brands in India across major cities, with a rapidly growing network of retail stores. Learn more http://www.LYNK.co.in
Founded in 2014, Swiggy is India’s leading on-demand convenience platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. It connects consumers to over 250,000 restaurant partners in hundreds of cities. Its quick commerce grocery service Instamart is present in over 25 cities. Swiggy Dineout offers users experiences in high-use categories like dining out and events in close to 25 cities across the country. Using innovative technology, Swiggy provides a hassle-free, fast, and reliable delivery experience. Every order delivered by Swiggy’s delivery executives, ensures a host of customer-centric features like lightning-fast delivery, no minimum order value, live order tracking, and 24/7 customer support. For more information, visit www.swiggy.com
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