One Lite is also offered as a B2B membership, bundled with products of large brand partners in telecom and banking
National, October 09, 2023: Swiggy, India’s leading on-demand convenience delivery platform, today announced the launch of Swiggy One Lite, a new and affordable version of Swiggy One, the country’s only membership program offering benefits across food, grocery, and pick-up and drop services. Swiggy One Lite offers many benefits including free deliveries, exclusive offers, and discounts at a launch price of just Rs 99 for three months.
Benefits of Swiggy One Lite:
With a 3-month Swiggy One Lite membership, users can enjoy 10 free deliveries on food orders above Rs. 149. They also get 10 free deliveries on Instamart orders above Rs 199. In addition to free deliveries, members receive up to 30% extra discounts across 20,000+ restaurants over and above the regular offers. One Lite members will also get a 10% discount on Swiggy Genie deliveries over Rs 60.
Anurag Panganamamula, Vice President of Revenue and Growth at Swiggy said, “At Swiggy, we’re always looking for new ways to bring our convenience mission to life. 9 out of 10 members of Swiggy One use two or more services making it one of the most valuable membership programs in the country. After a successful B2B launch with leading players, we’re excited to introduce Swiggy One Lite on the Swiggy platform as a pocket-friendly alternative designed to bring value to our customers, especially those yet to experience the unparalleled benefits of the Swiggy One program.”
At the launch price of Rs. 99 for 3 months, an average Swiggy One Lite user will at least get a 6x return on the price they pay for the membership as they place orders across food delivery, Instamart, and Genie.
With this latest announcement, Swiggy is bringing One Lite to consumers on its platform after a successful partnership with large brand partners in telecom and banking. Brands have been bundling the Swiggy One Lite membership with their own products to delight their customers with a valuable membership program and introduce them to the unparalleled convenience of Swiggy.
Founded in 2014, Swiggy is India’s leading on-demand convenience platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. It connects consumers to over 250,000 restaurant partners in hundreds of cities. Its quick commerce grocery service Instamart is present in over 25 cities. Swiggy Dineout offers users experiences in high-use categories like dining out and events in close to 25 cities across the country. Using innovative technology, Swiggy provides a hassle-free, fast, and reliable delivery experience. Every order delivered by Swiggy’s delivery executives, ensures a host of customer-centric features like lightning-fast delivery, no minimum order value, live order tracking, and 24/7 customer support. For more information, visit www.swiggy.com