Unlock Trust with Swiggy Seal: A Step Towards Raising Hygiene Standards

October 23, 2024

At Swiggy, the well-being of our customers and restaurant partners is at the heart of everything we do. In today’s world, especially post-pandemic, people care more than ever about how their food is prepared. Hygiene isn’t just a bonus—it’s a necessity.  Taking a step in this direction, we’re excited to introduce Swiggy Seal—a program designed to meet this growing demand, with continuous improvements to ensure the highest standards are always maintained.

What is Swiggy Seal?

Swiggy Seal is a holistic initiative aimed at raising hygiene and food quality standards across restaurants on Swiggy. Built on real, verified customer feedback, it offers trust markers for customers in areas such as contamination prevention, well-cooked meals, and packaging quality. It empowers restaurants with practical recommendations, and support to enhance their hygiene practices and earn customer trust.

Key Features of the Swiggy Seal Program:

  1. Leveraging verified customer feedback to improve hygiene standards.
  2. Awarding the Swiggy Seal to restaurants with strong hygiene records based on verified customer feedback, reflecting their commitment to contamination-free food, well-cooked meals and good-quality packaging.
  3. Partnering with FSSAI-accredited agencies to offer expert hygiene audits and guidance as a service via the Swiggy Owner app.

More to come:

  1. Providing restaurant partners access to cleaning and pest control services via the Swiggy Owner app.
  2. Hosting sessions that emphasize the importance of hygiene for restaurants and their staff.

Impact on Restaurant Partners

Restaurants will have a hygiene profile, and if any concerns arise, Swiggy will provide actionable recommendations based on customer feedback to help improve hygiene standards. The program creates an ecosystem that connects restaurants with agencies offering hygiene audits, cleaning services, and pest control. 

Restaurants that earn the Swiggy Seal badge for maintaining a strong hygiene profile will have it displayed on their menu page.

Through the Swiggy Seal Program, restaurants can expect:

  • Real customer feedback and actionable insights to improve their hygiene standards and earn the badge.
  • Access to hygiene services and audits at Swiggy exclusive rates
  • Webinars and training on hygiene best practices.

Benefits for Consumers

The Swiggy Seal badge assures customers that a restaurant has a strong track record in hygiene, well-cooked meals, and quality packaging. Customers can trust the positive hygiene experiences of others when placing an order. If concerns arise, they can provide feedback through Swiggy, which will trigger a re-evaluation of the restaurant’s Seal badge to ensure high standards are maintained.

What Sets Swiggy Seal Apart?

Swiggy Seal is more than just a badge; it’s part of a holistic program to elevate hygiene standards across the food delivery ecosystem. Its approach benefits both restaurants and customers. It acts as a trust marker for customers, providing transparency based on real feedback. For restaurants, it’s a powerful tool that rewards strong hygiene practices and supports others with actionable insights for improvement.

Furthermore, Swiggy is creating an ecosystem that provides access to essential services like audits, deep cleaning, and pest control, ensuring that all partners can maintain high hygiene standards and smooth daily operations.

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