Cloud kitchens are restaurants without dining-in facilities. They are also known as virtual restaurants or ghost restaurants. True to its different titles, these virtual restaurants have only a kitchen space. People can order their food online and receive it using the delivery services of the kitchen. Unlike the previous decade, we are running faster. There...

Swiggy is one of the leading online food ordering and delivery platforms in India. As the market for online ordering expanded, the company also extended its delivery services to groceries through Swiggy Instamart and package delivery with Swiggy Genie. To keep up with the changing times and lead the ever-growing market, they have numerous discount...

A world without food delivery services suddenly seems strange today. But years ago, it was just an idea. You can satisfy your sudden craving and fulfil your hunger anytime anywhere you want, thanks to food delivery partners. Among those, Swiggy remains one of the top food delivery applications that has also been around ever since...

Any business needs to be updated with current trends to be able to attract more customers. It also helps hugely in retaining regular consumers. It applies to restaurants as well. Since the food business also deals directly with the end users, it is even more essential to change our plans and strategies according to the...

The food delivery system has become a huge part of the food industry across the globe. Along with restaurants, star-hotels and cafes, we have also started to include food delivery partners to understand the functioning of the whole food sector. While food delivery trends largely emerged during the lockdown, a lot has changed since then...

Indian food is marching towards a blend of traditional dishes and global cuisine. Like humans, technology, and others, food has also been evolving over the years. The food history of India also includes the growth of agriculture, industrialization, colonization, and the change in our cultures, traditions, and religious practices. As all these factors contributed largely...

How does a decades old brand continue to grow even today? Cafe Niloufer’s director marketing, Sreeja talks about the growth with Swiggy